The Hunters was a case study.  It is a line of men’s grooming products inspired by nature and the deep wilderness, made from organic materials, and designed with the intention of restoring men to their true sense of self, away from the hurdles and pressures of modern society. There is no freer place than the woods, free to be on your own, and find your true self.  The dark hues, and rich textures of the packaging intented to offer a feeling of the earth, the soil, the roots of trees, that they the spirit of the natural earth with them, scents reminiscent of a time of kings and adventurers, before the burden of mass society.