LOGOS ILogos Vol. 1
It is no surprise to me that the word logo has a similar etymology to the word logic, which both take their root from the Ancient Greek, logos, meaning argument, wisdom, reasoning. The logo is the representation of a service’s core philosophy in an image that unleashes a torrent of information to our concious minds, while also rattling the subconcious. In this process, the better the logo, the better the representation. The better the reasoning of the logo, the better the argument for the service. The following pages contain various logos, made exploring this particluar thesis.