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Mark









Beaches
International
Jazz Festival

Case Study



Jazz is a music with a rich and vibrant history.  Its roots come from all places, but none more apparent than the rhythm’s of Africa and Latin America. It’s music reflects urban life in America, Paris, Los Angeles and cities across the world, third world barrios and villages, after hours nightclubs and rich, sophisticated cocktail bars. The blues and classical composition rings so deep within the music, you can see Mozart and Robert Johnson both understanding Jazz so coherently in the celestial afterlife. The rhythms and modern, tribal portrait, the sophistication, power, beauty, energy, and youth are all things we considered when creating a look and feel for the Beaches International Jazz Festival. Come witness it. It’s in the Soul.